Think of it as being like a sales pitch: while a resume outlines the entirety of your related work experience and skills, your cover letter gives the highlights. Of course, hiring managers and recruiters are busy. One study found that recruiters spend an average of just 7. Readers may skim through your opening paragraph, but their eyes will automatically pause when they see a bulleted list of qualifications. There's something about the white space and the formatting of bullet points that's very eye-catching. Start your cover letter with an introductory paragraph that explains why you are writing.
Is it okay to use bullet points in a cover letter?
10 Elements of a Great Cover Letter
Chances are it was some kind of advertising or public relations that made you aware of these products before you even tried them. Now think about your personal brand. How will employers know about you and what you have to offer? How do you make yours stand out? How do you increase your chances of being one of the people who are interviewed? You will use both of these to apply for jobs online and to send to people with whom you are networking, and you will even send them directly to companies for whom you would like to work. You only have an instant think nanosecond to make a lasting impression.
How to Punctuate a Cover Letter
Figure 5. At this point in your search, you have completed Step 1, Identifying Your Target, by focusing on a specific industry, function, and geography. The marketing component of your job search should be compelling, innovative, and of the highest quality. Think about how Apple markets their products. At first sight of the Apple logo—an apple with a bite out of it—you think of a sleek, innovative, quality product.
Your cover letter could be the difference between getting selected for an interview and missing out on the job of your dreams. While the digital age may have changed how you apply for jobs, many employers still demand traditional cover letters. Be sure yours makes the best first impression by meeting the following criteria:. Putting in the extra time and effort to write a unique cover letter can make all the difference in the success of your application.